Playbook · Read online
Hiring your revenue team: the CRO playbook
Who to hire under you, in what order, and why 4 in 10 leadership hires fail at Series B.
CRO COMMUNITY · EUROPE
The community of European CROs: Paris, London, Frankfurt.
Resources and data written by and for CROs. Free, with no recruitment pitch.
Every request is checked on LinkedIn to keep the data reliable between CROs. Reply within 3 working days.
Why another community?
Rooted in Europe
Paris, London, Frankfurt: multilingual teams, employment law and sales cycles specific to each country. Topics a global community handles poorly.
Peer to peer, at a human scale
Only CROs, facing comparable challenges, with in-person meetups in their own city.
Transparent
20M is a recruitment firm and says so. What I gain, what I don’t do: it’s all written down.
What you'll find
Short, useful resources
Templates, infographics and guides you can use in a few minutes.
Independent data
Collected from CROs, published in anonymised aggregate. No tool vendors in the community.
Lessons from the field
What worked, what was replaced. No attribution.
Meetups in 2027
20 to 30 CROs per city.
Resources
Written for CROs, free, with no ask to contact us.
PDF guide · 21 pages
The CRO guide: interview kits and scorecards
For eight roles in your revenue team: the scorecard weighted to your context, the interview questions and a printable scoring sheet. Free, no sign-up.
- 8roles
- 24weighted scorecards
Collecting data
The RevOps stack map
Which tools, what costs, which organisation, by ARR band.
CRMEngagementDataUnder €10M€10M to €40M
Contribute to the mapAn ARR band is only published once at least 5 CROs have answered. No names, no companies.
- The European CRO Observatory, edition 1In progress
Germany, UK, France, with a US comparison. A simple first edition.
- The CRO's annual calendarComing soon
- Revenue organisation, stage by stageComing soon
- The part-time CRO: scoping an engagementComing soon
What members receive
CRO meetups in 2027
20 to 30 CROs per city, in a small group. Dates are announced to members first.
Paris
Date to be announced
London
Date to be announced
Frankfurt
Date to be announced
Early access to the RevOps stack map
Aggregated data reaches you before publication.
A say in the topics
You vote on the themes we cover and the resources we produce.
Published resources (playbook, kits, stack map) remain open to everyone, with no sign-up.
Why I'm building this community
I recruit revenue leaders between Paris, London and Frankfurt and speak with CROs every day. There is no shortage of generalist content. What is missing is a human-scale space to talk about the European field: managing multilingual teams, approaching the DACH market from Paris, adapting sales cycles to the UK.
This community brings together only CROs, facing comparable challenges. It is free and complements the international networks you may already belong to: short resources, data collected from CROs and, in 2027, meetups of 20 to 30 CROs in each city.
I have nothing to sell you here. My job is connecting talent, and running this community brings me closer to the market. The day you need to hire your future VPs or map the market for your own next step, we will already know each other. Until then, we create value between peers.
My commitments
1Anonymisation
No names or companies published.
2Never fewer than 5 answers
An ARR band is only published once at least 5 CROs have answered, so that no one can be identified.
3No unsolicited outreach
CRO roles are only sent if you ask for them.
4Limited verification
Your LinkedIn profile is used only to confirm your role.
5Neutrality
Only CROs are members. No tool vendor funds or influences the data.
6Withdraw at any time
GDPR and UK GDPR.
Frequently asked questions
20M is a recruitment firm, and I say so. The career angle stays secondary: you only hear about CRO roles if you ask.
A better understanding of the challenges facing European CROs and, for those who wish, the chance to talk to them about CRO roles. Nothing else: no resale of data, no sponsorship.
It is only for CROs, focuses on Europe, is free, and its data comes from the CROs themselves. It complements other communities: you can belong to several.
Chief Revenue Officers, or equivalent roles that run revenue end to end, whether in role, between roles or part-time, at scale-ups and tech SMEs in Europe. Part-time CROs are accepted if their LinkedIn profile shows at least one CRO role or engagement. Only CROs are members. 20M, which hosts the community, is a recruitment firm.
I check your LinkedIn profile to confirm that you hold or have held a CRO role. Reply within 3 working days.
Never individually. An ARR band is only published once at least 5 CROs have answered, so that no one can be identified.
Your email and LinkedIn profile are used to verify your role and respond to your request. Answers to the map are aggregated and anonymised before publication. Your data is not resold. It is kept for 12 months after your last interaction with the community, or until you ask for its removal if that comes sooner. To request removal: privacy@vingtmetres.com.
No. The resources and the map are free.
Request to join.
One screen, a few minutes, no sales follow-up.